Making contact with We

Aubry PIERENS

Aubry PIERENS (managing partner), age 52, holds a degree in law and another one in Political Science (Institut d’Etudes Politiques de Paris). He began his advertising career with Ogilvy & Mather in 1981. Successively account manager and group manager.

In 1986, he joined Havas Dentsu Martseller as group international director, coordinating international accounts while contributing in parallel to the extension and stimulation of the international HDM network by negotiating agency acquisitions in Austria, Finland, Greece, Turkey, Norway, Spain, Italy, Switzerland, Denmark and Portugal. In 1988, he would coordinate the organisation of the first Worldwide HDM Managers Meeting in Beijing.

In 1990, he held the same position at BDDP (now TBWA).

In 1992, Aubry Pierens was appointed general manager of the business and corporate communication agency La Rochefoucauld, Anderson & Lembke.

In 1998, he became associate and co-manager of the consulting and innovation firm eXperts before creating We in March 2003.
Co-author of “Les Clés pour Innover” (Keys to Innovation / Editions Liaisons), Aubry is a Professor at the MIP (Management Institute of Paris).


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4, square La Bruyère
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